As traditional sports team owners spend ever-increasing amounts to sponsor esports franchises and leagues, the ownership of the games themselves could start to move away from developers and publishers.
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This is the view - or at least a potential future - outlined by Ryan Garfat, an esports editor for ESPN, in a talk at GDC today. The panel, titled ‘Traditional sports meets esports’, discussed how team owners are likely to demand an increased influence over the games themselves, just as they currently exert over the more traditional sporting bodies.
from
https://www.pcgamesn.com/overwatch/overwatch-league-team-owners
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