Destiny and Call of Duty publishers are "keenly aware" of battle royale's popularity

Activision are “keenly aware” of how others publishers are benefiting from releasing battle royale titles, according to investment firm Oppenheimer.

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According to Dow Jones Newswires (via VG247), Oppenheimer acquired this quote from Activision during a recent meeting with Activision’s financial and chief investor-relations director. 

from
https://www.pcgamesn.com/activision-battle-royale