The ESRB rating board have announced they will soon be assigning a new “In-Game Purchases” label to physical games that contain loot boxes or microtransactions.
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According to ESRB, the new label will be applied to games “with in-game offers to purchase digital goods or premiums with real world currency, including but not limited to bonus levels, skins, surprise items (such as item packs, loot boxes, mystery awards), music, virtual coins and other forms of in-game currency, subscriptions, season passes and upgrades (e.g., to disable ads).”
from
https://www.pcgamesn.com/esrb-in-game-purchases-label-loot-boxes
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