A handful of Overwatch’s most recognisable heroes are set to be immortalised in Lego form, after Activision Blizzard partnered up with toy maker Hasbro.
Although the Lego sets have yet to be revealed, we are expecting to see the likes of Tracer, Mercy and Doomfist all being recreated in miniature form.
Overwatch-themed NERF blasters, UNIQLO clothing and more will also begin to pop up online as part of the agreement, which was announced earlier today ahead of the Licensing Expo 2018.
The partnership forms part of a much bigger announcement about merchandise deals for Call of Duty, Hearthstone, World of Warcraft and Spyro, but it is clear that the Overwatch deal is by far the most exciting.
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“Since debuting at last year’s Licensing Expo, we’ve begun to successfully realize our vision of offering more value and more opportunities for our global licensing and retail partners by leveraging the blockbuster franchises that Activision and Blizzard have created and expanded over many years of dedicated development,” Tim Kilpin, CEO and president of Activision Blizzard Consumer Products Group, said in a press release.
“For our hundreds of millions of players around the world, we’re working hard to build lasting global franchises that they can connect with across game platforms and through esports and vibrant transmedia story content. We are well positioned to continue playing a leading role in shaping the future of entertainment.”
from
https://www.pcgamesn.com/overwatch/overwatch-lego
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