Remember the days when you could actually buy a graphics card without feeling like you were being bent over, having an obscene amount of cash forcibly removed from your colon? Ah, halcyon days...
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Back then, when a massive new game came out you could bet that either AMD or Nvidia would plead their case (I doubt any money ever changed hands) to the publishers and grab a bunch of free codes to give away to entice people to buy their graphics cards.